Turn Street Interviews Into High-Performing Content
We capture real people reacting to your product and turn those moments into entertaining, social-proof content that converts.
Book a 15-Minute Intro Call- Real reactions build instant trust
- Awareness → consideration → conversion in under 45 seconds
- Ads that look like content, not commercials
Real Reactions โ Scalable Creative
- 30โ120 seconds
- 9:16 vertical format
- Captioned
- Hook variations included
- Ready for TikTok, Reels and Shorts
What street interview ads deliver for your brand
How It Works
A simple, structured process from brief to final delivery.
Brand Onboarding
We learn about your target demographic, brand story, guidelines, and the product features you want highlighted.
Creative Development
We develop the interview questions and overall flow to align with your brand voice and performance goals.
Street Shoot
Our team heads out to high-traffic public locations to capture authentic, unscripted reactions on camera.
Editing & Delivery
Our editors cut the footage into finished short-form video ads: captioned, platform-ready, and ready to run. Revisions are included with every package.
What You Get
Everything you need to go from shoot to live ad, handled end to end.
On-Location Street Shoots
We head into Toronto's busiest public spaces and capture as much authentic footage as possible within your shoot window.
Fully Edited Short-Form Ads
Every package includes multiple fully edited video ads, not raw clips. Packages scale from 2+ videos to 10+ videos depending on your needs.
Captions on Every Video
All videos include professional captions built for autoplay environments where most viewers watch without sound.
Revision Rounds Included
Revisions are included with every package so you get final videos you're genuinely happy to run.
Hook Variations for A/B Testing
We cut multiple hook variations per shoot so you can test what resonates and double down on the angles that perform.
Platform-Ready Exports
9:16 vertical format, optimized and ready to run directly on TikTok, Instagram Reels, and YouTube Shorts.
Who This Is For
Street interview ads work best for consumer brands with a product people can see, taste, try, or react to. If your customer has an opinion about your product, we can capture it.
Health & Beauty
Products that benefit from real, unfiltered reactions: skincare, haircare, personal care, and more.
Food & Beverage
Let people taste on camera. Nothing sells a food or drink product like a genuine "this is incredible" moment.
Supplements & Wellness
Build trust with real people speaking about health and wellness in their own words. No scripts, no actors.
Apparel & Accessories
Show real people reacting to your product in the wild. Authentic style reactions outperform studio lookbooks on social.
Consumer Apps & Services
Capture real user impressions and make your value proposition feel tangible to people who have never heard of you.
Pet & Lifestyle Brands
Turn everyday moments into compelling social content that resonates with lifestyle-driven audiences.
Why This Format Converts
Street interviews combine authentic reactions with the structure of high-performing paid social, without the cost of polished production.
- Content that earns attention rather than interrupting it
- Real people speaking builds trust no influencer deal can replicate
- Structured for high retention on TikTok, Reels, and Shorts
- Scalable creative built for testing and iteration
- Lower cost per video than traditional production or influencer campaigns
- On-camera reactions give you unfiltered market insights about your product
vs. the alternatives
- Real reactions > scripted testimonials
- Public social proof > staged setups
- Native feel > polished brand ads
- Scalable variations > one-off creator posts
Meet the Team
Kory
Open Street Media was founded with a simple belief: real people are your best salespeople. After seeing how polished, scripted ads were losing ground to authentic content, we set out to build a production model that captures genuine reactions, not manufactured ones.
Based in Toronto, we work with DTC brands across North America to create street interview ads that feel native to the platforms your customers actually use. Every shoot is purpose-built for your brand, not pulled from a generic template.
Book a Call with Kory
Luisa
Passionate about media, acting, and dance, Luisa brings natural on-screen energy and a genuine creative instinct to every project.
Jessie
Jessie has called Toronto home for over 15 years, drawing inspiration from its diversity, vibrant cultures, and energy. Driven by authenticity and storytelling, she brings brands to life through real people, genuine reactions, and content that truly resonates.
Frequently Asked Questions
Everything you need to know before booking a call.
What makes Open Street Media different from other creative agencies?
Most ads look like ads. Ours look like natural content, and that's the entire advantage.
We find your exact target demographic on the street, introduce them to your brand, let them try or taste the product, and capture their real reaction on camera. In one 45-second clip, a viewer sees your brand, watches a real person discover your product, love it, and say why. That's awareness, consideration, and conversion in a single piece of content.
No paid influencer, scripted testimonial, or polished commercial can replicate that level of trust. And because it's genuinely entertaining to watch, it performs natively on social. It doesn't feel like an ad, so people don't skip it.
How much does it cost?
We offer entry-level trial packages, higher-volume packages, and ongoing subscriptions for brands that want a consistent content pipeline. We customize around your goals and budget. Book a call and we'll walk you through what makes the most sense for your brand.
What types of products work best with street interview ads?
Street interviews work best for consumer products that people can try, taste, wear, or react to on the spot: supplements, food and beverage, apparel, beauty products, apps, and lifestyle brands. During onboarding, we'll assess your product and recommend the right approach for your shoot.
What does your production process look like?
We start by getting to know your brand, audience, and what you want people to feel after watching. From there we build a creative approach: the questions we'll ask, the angles we'll shoot, and the hooks we'll build into the edit.
On shoot day, our team goes out and captures real, unscripted reactions from people who match your target demographic. We then cut everything into polished, platform-ready short-form ads and deliver them with captions and revisions included.
How long does the full process take?
Most projects are completed within 2โ4 weeks from onboarding to final delivery. This includes the initial brief, shoot scheduling, filming day(s), editing, and revision rounds.
How many videos will I receive?
It depends on the package. We offer one-time packages as well as subscription plans for brands that want a steady flow of content. Each package includes multiple hook variations so you have real creative to test against each other.
Do I own the footage?
Yes. Once the project is complete and paid in full, you own the rights to all final edited videos and can use them across any platform or channel.
Where do you film?
We film in Toronto's busiest public spaces: shopping districts, transit hubs, and busy urban areas where we consistently find a wide, diverse range of real people willing to engage on camera.
If your brand needs a specific city or location, we can make that work too.
Do I need to be based in Toronto?
Not at all. We work with brands across North America. You ship us your product, we handle everything on the ground in Toronto, and deliver all final content digitally. Most of our clients are remote.
Do you accept one-off projects or is this a long-term partnership?
Both. We offer trial packages for brands that want to test the format before committing, and subscription plans for those ready to build a steady content pipeline. Most brands start with a single shoot to see how it performs, then move to ongoing production once they see results.
How many people do you interview per shoot?
It varies based on location, time of day, and how quickly people engage with the product. We aim to capture as many authentic responses as possible within the shoot window, then select the strongest footage during editing.
Are the conversations in your videos actually real?
Yes. Every interview is completely unscripted. We use prompts to keep the conversation relevant to your brand and product, but every response is spontaneous. No lines, no rehearsal, no second takes. The authenticity is the point, and it shows on screen.
What exactly does Open Street Media do?
We produce street interview-style video ads for consumer brands. We go out into the city, stop real people who fit your target demographic, and capture their genuine reactions to your product on camera.
We handle everything: creative strategy, shoot production, editing, captions, and final delivery. You get ready-to-run short-form video ads built on real social proof, without having to manage a production crew or a roster of creators.
Get in Touch
Let's see if this format fits your paid strategy.
Industries we serve
Ready to make your first street interview ad?
Book a 15-Minute Intro CallWe'll walk through your brand goals, the format, fit, and next steps.